Category Archives: B2B Relationships

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Why are Trust and Commitment so Important in B2B?

On June 13, 2014, Posted by , In B2B Relationships

“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners have come to view most interactions between business parties as events that occur over the course of a relationship between two or more partners.” The…

Trusted Relationships = Consistently Good Service

On May 13, 2014, Posted by , In B2B Relationships

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust is all about honesty, fairness and acting with integrity. It’s one of the most basic elements of human interaction. And perhaps the…